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Euro J Mar

Introduction

European Journal of Marketing, 59(6)

POSTING TYPE: TOCs


Impact through transformative consumer research, Guest Editors: Martina Hutton, Aronte Bennett and Eva Kipnis

Guest editorial: Impact through transformative consumer research Free
Martina Hutton; Aronte Bennett; Eva Kipnis []

Co-creating sustained impact for diversity and inclusion engaged marketing Available to Purchase
Samantha N.N. Cross; Cristina Galalae; Tana Cristina Licsandru; Verónica Martín Ruiz; Charles Chi Cui; Carlo Mari; Lizette Vorster; Irem Yoruk; Emma Johnson; Shauna Kearney []

From theory to practice: a collaborative approach to social impact measurement and communication Open Access
Linda Alkire; Laura Hesse; Amir Raki; Silke Boenigk; Sertan Kabadayi; Raymond Paul Fisk; Andres Mora []

A WISER intervention to combat the influence of misinformation on social media Available to Purchase
Abigail B. Schneider; Jason Stornelli; Sunaina Chugani; Michael G. Luchs; Tiffany Vu; Tavleen Kaur; David Glen Mick []

Let’s ROC: a dynamic experience-based roadmap for relational engagement Available to Purchase
Chloe Preece; Pilar Rojas-Gaviria; Benedetta Cappellini; Finola Kerrigan; Paul Hewer; Leighanne Higgins; Francesca Sobande []

Generating impact towards gender equity outcomes through transformative advertising research Available to Purchase
Linda Tuncay Zayer; Lauren Gurrieri; Catherine A. Coleman []

Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women Available to Purchase
Steven S. Chan; Shalini Bahl; Kelly Moore; Michelle van Solt; Ryan E. Cruz; Matthew Philp; Tessa Garcia-Collart; Ellen Campos Sousa; George R. Milne; Nelson Borges Amaral; Michelle Perkins; Kirsten Johnson []

Fostering impact through resonance: collaborative methodologies in arts research Available to Purchase
Patrick Elf; Athina Dilmperi; Sophie Whitehouse; Georgia Stavraki; Claire Farmer; Katherine Casey []

Children, carers, and community members as cocreators of digital well-being Available to Purchase
Laurel Aynne Cook []