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HigherEd SIG Service Award

Introduction

The 2025 ÂÜÀòÉç¹ÙÍø HigherEd SIG Service Award goes to Brian J. Taillon

2025 ÂÜÀòÉç¹ÙÍø HigherEd SIG Service Award Recipient

The ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) Marketing for Higher Education Special Interest Group (HigherEd SIG) is honored to announce that the 2025 HigherEd SIG Service Award is being presented to Dr. Brian J. Taillon (East Carolina University). This award recognizes an officer of the ÂÜÀòÉç¹ÙÍø HigherEd SIG who has demonstrated distinct contributions and dedication to the ÂÜÀòÉç¹ÙÍø HigherEd SIG and its success.

ÌýNominees must meet the following criteria:

  • Be an ÂÜÀòÉç¹ÙÍø and HigherEd SIG member.
  • Be a HigherEd SIG officer with an active role.
  • Demonstrated important contributions to the HigherEd SIG.
  • Served as a HigherEd SIG officer for 5+ years.

This year’s recipient is Dr. Brian J. Taillon, ÂÜÀòÉç¹ÙÍø HigherEd SIG Vice Chair of Membership Insights & Analytics. Brian’s service commitment and dedication have been instrumental to the success and growth of the ÂÜÀòÉç¹ÙÍø HigherEd SIG.

Dr. Brian Taillon is an Associate Professor of Marketing at the East Carolina University College of Business. He earned his Ph.D. in Business Administration (Marketing) from New Mexico State University (2017). He also holds an M.B.A. in Strategic Marketing from The University of Akron (2008) and a B.S.B.A. in Marketing Management from Youngstown State University (2005).

Brian’s research interests include marketing communications, consumer responses to mental imagery, digital and social media marketing, health behaviors, and social issues as they relate to marketing. His research has been published in journals such as the Journal of Advertising Research, Journal of Strategic Marketing, Journal of Product & Brand Management, Basic and Applied Social Psychology, and Journal of Marketing Management, among others.

Brian teaches Marketing Strategy in the Department of Marketing & Supply Chain Management. He currently serves as the Vice Chair of Membership Insights and Analytics for the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) Higher Education Special Interest Group (Higher Ed SIG). Brian worked in the hospitality industry as a general manager for a full-service resort hotel. He also taught a variety of marketing courses as an assistant lecturer at The University of Akron.

Congratulations, Brian! Thank you for all your contributions to the ÂÜÀòÉç¹ÙÍø HigherEd SIG!

The ÂÜÀòÉç¹ÙÍø HigherEd SIG