ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: Awards

Posted by: Kevin P. Giang Barrera

The ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) Marketing for Higher Education Special Interest Group (HigherEd SIG) is honored to announce that the 2025 HigherEd SIG Lifetime Achievement Award is being presented posthumously to Dr. Naresh K. Malhotra. The HigherEd SIG Lifetime Achievement Award recognizes a marketing scholar who has demonstrated distinct, sustained, and profound accomplishments and dedication to the area of higher education within the marketing discipline.

The ÂÜÀòÉç¹ÙÍø and the entire academic marketing community mourn the passing of Dr. Malhotra on January 7, 2025. He was, in the words of his colleagues at the Georgia Tech Scheller College of Business, “truly a giant in the field” whose impact on scholars, students, and friends was felt throughout his life and will continue for generations. In selecting Dr. Malhotra for this award, the HigherEd SIG celebrates a remarkable life and a career of unparalleled scholarly contribution. His work as a researcher, an educator whose textbooks shaped the minds of millions, a mentor who built academic programs and careers, and a leader who guided the profession has left an indelible and enduring mark on marketing and higher education.

The ÂÜÀòÉç¹ÙÍø HigherEd SIG