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POSTING TYPE: TOCs

Playing dead in natural disasters: analysing customer reactions to the perceived silence of Starbucks on the earthquake disaster in Türkiye
—Gizem Tokmak Danişman ; Cihangir Kasapoğlu [] []

How to brand a city to appeal to young consumers: a qualitative study
—Sunny Sui-kwong Lam [] []

When hate does not last: the evolution of brand schema in online communities
—Shoaib Ul Haq; Ray Yiu-Keung Kwok [] []

Primary and secondary coping behaviours portrayed by memes in response to the stresses induced by the COVID-19 pandemic
—Matthew P. Bunker [] []

The user experience of voice assistants in retailing: a qualitative comparative study
—Obinna Alo; Olasumbo Wright; Mohsin Abdur Rehman; Ahmad Arslan ; Jyoti Choudrie … [] []

The “magic lipstick”: luxury values in an economic downtur
—Dmytro Moisieiev ; Chen Ren; Padmali Rodrigo; Hiba Koussaifi; Shelly Chapman [] []