Mar Letters
Introduction
Marketing Letters, 36(3)
POSTING TYPE: TOCs
(In)attention to attractive brand alternatives
—Danielle J. Brick, Veronica L. Thomas []
Easter eggs: Signaling quality via intrinsic motivation
—Matthias Fuchs []
Quality signaling and willingness-to-pay: an experimental assessment
—Arusha Ijaz, Jisang Yu, Benjamin Schwab, Jihoon Cho []
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data
—Cecile K. Cho, Hee-Kyung Ahn, Janghyuk Lee []
Mass shooting, gender, and housing price disparities
—Yongseok Kim, Junyeol Ryu, Myongjin Kim, Suman Basuroy []
How do consumers respond to female electoral victories? Evidence from Indian state elections
—Vishal Narayan, Ishani Tewari []
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention
—Na Hou, Han Gong []
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
—Ying Ding, Zhi Zhou []
When and why consumers prefer androgynous choices
—Niusha Jones, Blair Kidwell, Diego Alvarado Karste []
Social identity–based barriers to pro-environmental intentions
—Frank G. Cabano, Noelle M. Nelson, Rachel I. McDonald []
How altruistic alternatives reverse the compromise effect
—Amelie Griesoph, Thomas F. Schreiner, Valentyna Melnyk, Holger D. Jänichen []
I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands
—Frank G. Cabano, Elizabeth A. Minton []
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation
—Ya-Hui Kuo, Yu-Xian Liao []
A meta-analysis of the effects of sponsorship disclosure in influencer marketing
—Xia Liu, Hong Zhao []
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity
—Joshua Benjamin Schramm []
Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals
—Peter Gibbard, Kelson Sadlier []
Network externalities, consumer heterogeneity, and optimal monopoly pricing
—Sumit Shrivastav []
Impacts of generative AI on user contributions: evidence from a coding Q &A platform
—Xinyu Li, Keongtae Kim []
Hmm, the effect of AI conversational fillers on consumer purchase intentions
—Guilin Liu, Maggie Wenjing Liu, Qichao Zhu []
Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals
—Kuan-Chou Ko, Chia-Wei Lin, Zhi-Jun Yeh []
Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products
—Lingling Wen, Yanli Jia []
Consequences of distinguishing anthropomorphism from animism in experimental manipulations
—Malgorzata (Mags) Karpinska-Krakowiak []
How Augmented Reality (AR) impacts consumers’ connection to a brand
—Youjung Jun []
When social media sharing backfires: how early sharing intention shapes divergent consumer choices
—Hongjie Sun, Xiaoting Xu, Xiaobing Xu []
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention
—Yi He, Ya You, Huifang Mao []