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POSTING TYPE: TOCs

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Editorial

Enhancing customer engagement: Exploration and introduction to the special section
—V. Kumar, Robert P. Leone, Leigh McAlister []

(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms
—Elham Yazdani, Anindita Chakravarty, Jeff Inman []

Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
—Todd Pezzuti []

The bad-influencer effect: Indulgence undermines social connection
—Jessica Gamlin, Maferima Touré-Tillery []

Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content
—Rachel E. Hochstein, Colleen M. Harmeling, Taylor Perko []

Turning the wheels of engagement: Evidence from entertainment live streaming
—Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim, Alain Yee Loong Chong []

Artificial intelligence marketing usage and firm performance
—Jifeng Mu, Jonathan Z. Zhang []

Quest for insights: Leveraging data from the video game ecosystem in marketing
—Roman Welden, Michael Haenlein, Kelly Hewett, Keith Marion Smith, John Hulland []

The impact of analyst stock recommendations on firms’ relative exploration orientation
—Xinchun Wang, Anna Shaojie Cui []

Relationship ambidexterity in buyer–supplier relations
—Flora F. Gu, Danny T. Wang, Jeff Jianfeng Wang, Aric Rindfleisch []

Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities
—Nicole Gorman, Pierre-Yann Dolbec []

Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety
—Victor D. Mejía []