J Mar Man
Introduction
Journal of Marketing Management, 41(9/10)
POSTING TYPE: TOCs
Special Section: Markets for Marketing
Guest Editors: Riikka Murto, Johan Nilsson, & Ingrid Stigzelius
Markets for marketing
—Riikka Murto, Johan Nilsson & Ingrid Stigzelius [] []
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising |
—Carlos A. Diaz Ruiz [] []
Fragile bridges. Identity management and the linked ecologies of marketing technologies (MarTech)
—Kevin Mellet [] []
The constant interplay between marketing, markets and digital technologies: agencing, de-agencing, and the shaping of practice |
—Annmarie Ryan [] []
Standard Articles
Mystical consumption and the quest for control: how consumers navigate uncertainty through occulture
—Kaidong Yu [] []
Strolling down memory card lane: nostalgia, age, and video game remakes |
—Luke Butcher & Adrian Toh [] []
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers
—Alexandra Polyakova, Marion Garnier & Jomar C. D. Duchain [] []
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability
—Laura Schrier Rifkin, Canan Corus & Colleen P. Kirk [] []
Preserving tradition amidst modernity: the hybridity of food practices |
—Meenal Rai, Sheau-Fen (Crystal) Yap, Lin Yang & Cordelia Stewart [] []
Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature |
—Christina Spetzler Gregersen, Michael Jay Polonsky & Virginia Weber [] []
The role and forms of social media branded content driving active customer engagement behaviours |
—Agata Krowinska & Denitsa Dineva [] []