J Mar Comm
Introduction
Journal of Marketing Communications, 31(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement
—Sitan Li [] []
Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study
—S. Ronft, M. G. Friedrich & Md Sofiullah [] []
Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter? |
—Aaleya Rasool, Jamid Ul Islam & Farooq Ahmad Shah [] []
How pictogram arrangements impact consumer optimism and judgments
—Gaurav Jain, Sunaina Shrivastava & Zeynep Ece Tolun [] []
The Hierarchical Utility of Credence Attributes of Orange Marmalade: What do Consumers Look for in a Multi-Claim Food Product?
—Giuseppe Di Vita, Raffaele Zanchini, Daniela Spina, Gioacchino Pappalardo, Emanuele Schimmenti & Mario D’Amico [] []