Intl Mar Rev
Introduction
International Marketing Review, 42(23)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
A bibliometric approach to the evolution of artificial intelligence in digital marketing
—Kemal Gokhan Nalbant; Sevgi Aydin [] []
The influence of digitalization on international marketing decision: evidence from Chinese private enterprises
—Dewen Liu; Ying Zou; Peng Lv ; Shanji Yao [] []
Emerging trends in global E-retailing: exploring the dark side of scan and go in-store technologies in consumer shopping journeys
—Muhammad Naeem [] []
An investigation of culture’s influence on new technology adoption: the case of mobile payment
—Klaus Schoefer; Anders Wäppling ; Nima Heirati; Markus Blut [] []
Pathway-specific effects of internationalization on the entrepreneurial orientation–innovation relationship in SMEs
—Michael Sheppard [] []
Understanding the link between philanthropy and performance: the role of international strategies
—Ashutosh Singh ; Xuan Huang; Martin Heinberg; Yeyi Liu [] []
Financial performance shortfalls, innovation performance shortfalls and returnee executives: does the internationalization of firms matter?
—Xi Zhong; Ge Ren; Xiaojie Wu [] []
Small firms’ foreign market entry framework: rational and cognitive perspectives
—Jamshid Alinasab; Tatiana Khvatova; Francesco Caputo; Seid Mohammad Reza Mirahmadi [] []
Wanderlust and local choices: unveiling digital nomads’ preference for local brands through emotion, countryphilia, and identity
—Dario Miocevic; Milena Micevski; Nina Michaelidou [] []
Emotions in family firms’ internationalisation: a review and suggestions for future research
—Katerina Kampouri ; Solon Magrizos; Minas N. Kastanakis; Ioannis Kostopoulos [] []
Value of network openness in research performance: how do first-degree and second-degree connections matter in the marketing field?
—Nibing Zhu; Chang Liu; Zhilin Yang [] []