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Ind Mar Man

Introduction

Industrial Marketing Management, 129

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Social media: Fueling small talks in B2B sales conversations for performance gains
Anu Mary Chacko, Vaibhav Chawla, Raj Agnihotri []

Assessing value-in-use management from the customers’ perspective
Katharina Prohl-Schwenke, Michael Kleinaltenkamp, Andreas Eggert [Google Scholar]

Risky business or strategic advantage? The varying effects of vertical coopetition on firm risk
Wenbin Sun, Rahul Govind, Mahabubur Rahman []

Ecosystem development as a strategy for defensive nonmarket shaping
Sergei Mozheiko, Kristian J. Sund, Johannes Kabderian Dreyer []

What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets
Suraksha Gupta, Chaonan Yan, Yichuan Wang, Minhao Zhang, Sena Ozdemir, Dimitrios N. Koufopoulos []

IT affordance, organizational learning, business networking and B2B performance: A multi-channel networks perspective
Yiming Yang, Henry F.L. Chung, Jonathan Elms, Phoebe Fletcher []

Power in business relationships: a systems thinking perspective. Edited by: Dariusz Siemieniako, Hannu Makkonen and Maciej Mitręga

What drives firm power across multiple levels of B2B analysis? Structured systematic literature review
Maciej Mitręga, Douglas Wegner, Kadigia Faccin, Hannu Makkonen, Dariusz Siemieniako []

Brand Identity for the Business-to-Business Customers in a Global Setting Edited by: Pantea Foroudi, Suraksha Gupta & TC Melewar

Brand affiliations toward business relationships, communication, and performance in B2B food SCM settings: Conceptualization and validation
Riad Shams, K.Mohamed Jasim, Mustafeed Zaman, Rajibul Hasan, Jean-François Lemoine, Raouf Ahmad Rather []

Business-to-Business Marketing in the Cultural and Creative Industries: Opportunities and Challenges. Edited by: Marina Candi, Pierre-Jean Benghozi, Michael Beverland, Francois Colbert and Mariachiara Restuccia

Resilience and fragility in creative industry clusters: Exploring the Birmingham Jewellery Quarter
Pınar Cankurtaran, Beverley Nielsen, Steven McCabe []

The emergence, stabilization, and destabilization of resources: Gated reverb and the sound of the 80s
Michael Kleinaltenkamp, Moritz J. Kleinaltenkamp, Kieran D. Tierney []

Futures of Interaction, Relationships and Networks; Evolving Interdependencies. Edited by: Luis Araujo and Judy Zolkiewski

Interorganizational preparedness in business-to-business relationships
Michael Kleinaltenkamp, Carsten Lund Pedersen, Thomas Ritter []

The future of B2B trade shows: Drivers of transformation from a process view
Roberto Mora Cortez, Ann Højbjerg Clarke, Per Vagn Freytag []

Transformative Times for Key Account Management. Edited by: Antonella La Rocca, Jakob Rehme and Nektarios Tzempelikos

Challenges of the digital landscape: An investigation into the influence of technology and information systems on financial performance of B2B key account managers
Pedro Mendonça Silva []

Interaction and networking for adaptation in a complex and challenging environment. Edited by: Simone Guercini and Matilde Milanesi

Digital transformation in the B2B context: A review, theorisation and future perspectives
Yuliia Kyrdoda, Giacomo Marzi, Donata Vianelli []

2nd Industrial Marketing Management Oceania and Asia Summit
Adam Lindgreen