Ind Mar Man
Introduction
Industrial Marketing Management, 129
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Social media: Fueling small talks in B2B sales conversations for performance gains
—Anu Mary Chacko, Vaibhav Chawla, Raj Agnihotri []
Assessing value-in-use management from the customers’ perspective
—Katharina Prohl-Schwenke, Michael Kleinaltenkamp, Andreas Eggert [Google Scholar]
Risky business or strategic advantage? The varying effects of vertical coopetition on firm risk
—Wenbin Sun, Rahul Govind, Mahabubur Rahman []
Ecosystem development as a strategy for defensive nonmarket shaping
—Sergei Mozheiko, Kristian J. Sund, Johannes Kabderian Dreyer []
What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets
—Suraksha Gupta, Chaonan Yan, Yichuan Wang, Minhao Zhang, Sena Ozdemir, Dimitrios N. Koufopoulos []
IT affordance, organizational learning, business networking and B2B performance: A multi-channel networks perspective
—Yiming Yang, Henry F.L. Chung, Jonathan Elms, Phoebe Fletcher []
Power in business relationships: a systems thinking perspective. Edited by: Dariusz Siemieniako, Hannu Makkonen and Maciej Mitręga
What drives firm power across multiple levels of B2B analysis? Structured systematic literature review
—Maciej MitrÄ™ga, Douglas Wegner, Kadigia Faccin, Hannu Makkonen, Dariusz Siemieniako []
Brand Identity for the Business-to-Business Customers in a Global Setting Edited by: Pantea Foroudi, Suraksha Gupta & TC Melewar
Brand affiliations toward business relationships, communication, and performance in B2B food SCM settings: Conceptualization and validation
—Riad Shams, K.Mohamed Jasim, Mustafeed Zaman, Rajibul Hasan, Jean-François Lemoine, Raouf Ahmad Rather []
Business-to-Business Marketing in the Cultural and Creative Industries: Opportunities and Challenges. Edited by: Marina Candi, Pierre-Jean Benghozi, Michael Beverland, Francois Colbert and Mariachiara Restuccia
Resilience and fragility in creative industry clusters: Exploring the Birmingham Jewellery Quarter
—Pınar Cankurtaran, Beverley Nielsen, Steven McCabe []
The emergence, stabilization, and destabilization of resources: Gated reverb and the sound of the 80s
—Michael Kleinaltenkamp, Moritz J. Kleinaltenkamp, Kieran D. Tierney []
Futures of Interaction, Relationships and Networks; Evolving Interdependencies. Edited by: Luis Araujo and Judy Zolkiewski
Interorganizational preparedness in business-to-business relationships
—Michael Kleinaltenkamp, Carsten Lund Pedersen, Thomas Ritter []
The future of B2B trade shows: Drivers of transformation from a process view
—Roberto Mora Cortez, Ann Højbjerg Clarke, Per Vagn Freytag []
Transformative Times for Key Account Management. Edited by: Antonella La Rocca, Jakob Rehme and Nektarios Tzempelikos
Challenges of the digital landscape: An investigation into the influence of technology and information systems on financial performance of B2B key account managers
—Pedro Mendonça Silva []
Interaction and networking for adaptation in a complex and challenging environment. Edited by: Simone Guercini and Matilde Milanesi
Digital transformation in the B2B context: A review, theorisation and future perspectives
—Yuliia Kyrdoda, Giacomo Marzi, Donata Vianelli []
2nd Industrial Marketing Management Oceania and Asia Summit
—Adam Lindgreen