Bus Horizons
Introduction
Business Horizons, 68(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
EDITOR’S PERSPECTIVE
Honoring a special contributor: The first Lifetime Achievement for Contributions to Business Horizons award
—Idalene F. Kesner []
EXECUTIVE FOCUS
The challenges of managing two crises simultaneously: An interview with Tony Clifford, managing director of Pan Pac Forest Products Ltd
—Daniel Laufer []
Reflections on purposeful entrepreneurship with Mike Evans, Founder of GrubHub
—Gerard Beenen, Chethan Srikant []
FEATURE ARTICLES
How organizations can innovate with generative AI
—Jonny Holmström, Noel Carroll []
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes
—Dorothea Nilusha Aliman, Thorsten Hennig-Thurau, André Henke []
Navigating hardships: Resilience-building coping strategies and actionable techniques for entrepreneurs
—Nastaran Simarasl, Pooya Tabesh, Mahshid Jessri []
Keep the ball rolling: Harnessing generativity in online retail platforms
—Yi Lin, Birgit Apenes Solem, David Sjödin, Vinit Parida []
Communicating corporate social advocacy (CSA) in polarized times: A Stoic turn from dancing to wrestling
—Ganga S. Dhanesh []
Experience design: Creating value for nonprofits
—Camilla Lemons, Kayleigh Hudson, Matthew J. Mazzei []
Fairness in crowdwork: Making the human AI supply chain more humane
—Martin Gonzalez-Cabello, Auyon Siddiq, Charles J. Corbett, Catherine Hu []
Data science and business value: Insight into the alignment process
—Rajesh Chidananda Reddy, Debasisha Mishra, D.P. Goyal, Nripendra P. Rana []
Leveraging friendshoring in response to sanctions: Essential insights for global managers
—Anton Klarin, Sergey Sosnovskikh []
Design-led innovation as a generative source of competitive advantage
—Mark Ward, Oleksiy Osiyevskyy []