AMTP 2026
Introduction
Association of Marketing Theory & Practice, Myrtle Beach, SC, 29 Mar-1 Apr 2026; Deadline 22 Oct
POSTING TYPE: Revisits
Posted by: Tulay Girard
Greetings Everyone! Join us to experience the magic of AMTP in 2026!
The 34th Annual Meeting of the Association of Marketing Theory & Practice (AMTP) conference will be held from March 29 to April 1, 2026, at the Embassy Suites – Ocean Front, Myrtle Beach, SC.
The deadline for submissions for papers, panel proposals, and student papers is October 22, 2025. Please visit for Call-for-Papers, submissions, and more information about the conference.
Come to Myrtle Beach and enjoy the camaraderie of fellow marketers, the luxury hotel facilities, the beach and/or golf. Please pass this on to your colleagues and encourage them to join AMTP.
We are currently inviting high-quality manuscript submissions for the Journal of Applied Marketing Theory (JAMT). Please visit JAMT’s website at:
to access the back issues and submit your paper. The open-access and no-charge Journal of Applied Marketing Theory (JAMT) (ISSN: 2151-3236) is affiliated with AMTP and publishes two issues a year. JAMT is indexed in Cabell’s Journalytics, Sherpa Romeo, CrossRef, DOAJ, and Google Scholar, and listed in WorldCAT and CLOCKSS.
If you have any questions regarding the conference or the journal, please email Tulay Girard at tug1@psu.edu.