Mar Theory
Introduction
Marketing Theory, 25(3)
POSTING TYPE: TOCs
Coordination and compromise across competing economies of worth
—Ye (Nicole) Yang and Julie L Ozanne []
How platformisation shapes sports betting consumption practices and implications for harm
—Hayden D Cahill, Ross Gordon, Lauren Gurrieri and Theresa Harada []
Exploring nuances of liminality: Unbridled, oriented, and restrained liminality in cultural rituals
—Damien Chaney and Christina Goulding []
Algorithmic agencing in platform markets
—Ruiqi Wei and Susi Geiger []
A social capital framework to understand the particularities and power dynamics in city branding
—Giannina Warren []
Space in movement: The pluri-temporal (re)production of saunascapes
—Hanna Leipämaa-Leskinen, Henna Syrjälä, Minna-Maarit Jaskari and Hannele Kauppinen-Räisänen []
Moral market compliance: How a logic of activism is used to ‘fem wash’ market violence against women in the user-generated pornography market
—Laura McVey, Lauren Gurrieri and Meagan Tyler []
Commentary
Ownership technologies
—Konstantinos Lianidis, Domen Bajde and Mikkel Nøjgaard
Book Review
Book Review: Influential machines: The rhetoric of computational performance
—Stephen Dunne