Mar Ed Rev
Introduction
Marketing Education Review, 35(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
MARKETING STUDENTS’ PERCEPTIONS TOWARDS ChatGPT: AN AI-ASSISTED THEMATIC ANALYSIS
—Sunil Hazari [] []
bridging ai skills gaps in marketing education: prompt engineering as a key competency
—Mohammad Saleh Torkestani, David B. Dose & Taha Mansouri [] []
Student-Created VR Retail Experiences: Designing The Stores Of The Future
—Juanjuan Wu, Shiman Li, Scott Spicer & Charlie Heinz [] []
Teaching Prescriptive Analytics in Business School: an inter-coherent case study in the suv market
—Yichun Miriam Liu, Eunice Kim & Greg M. Allenby [] []
AI-Evolved Marketing Research Methods: Industry and Academic Considerations via a Technology Reflexivity Framework
—Melanie B. Richards & Trena M. Paulus [] []