J Nonprofit Public Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 37(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions
—Ann Maria Kurian, Nibu John Thomas & Sam Thomas [] []
Social Marketing in Health Emergencies: Content analysis of Campaigns from Public Sector and Nonprofit Organizations
—Marilu Fernandez-Haddad & Victoria Landavazo Lopez [] []
Conceptualizing Barriers to Individual Recycling: A Qualitative Study with Multiple Stakeholders in Türkiye
—Ebru Tümer, Ä°nci Dursun, Cansu Gökmen Köksal & Ahmet Durmaz [] []
Measuring Quality in the Christian Religious Context: Development and Validation of the Push–Pull Religious Quality (P-P-RelQual) Scale
—Osaiga Felix Isibor & Osadebamwen Favour Osaiga-Isibor [] []
Managing Conflicting Stakeholder Interests: A Co-Branding Perspective for How Managers Can Mitigate Negative Shareholder Responses to Cause-Related Marketing
—Michael C. Peasley & Parker J. Woodroof [] []
Collaborations as a Source of Innovations and Strengthening Social Performance in Nonprofit Organization Settings: The Case of Museums
—Nikita Tryapkin, Iuliia Trabskaia & Ivan Burkov [] []