Italian J Mar
Introduction
Italian Journal of Marketing, 2025(3)
POSTING TYPE: TOCs
Call for Papers
The Korschun Heritage: A Lifetime Resource Guarantee!
—Editors: Zoë J. Godfrey & Antonella Cammarota
Articles
Understanding versus prediction of market phenomena
—Charles Hofacker, Andrea Ciacci []
How healthy are you? Segmenting psychological and behavioral diversity in healthy food choices
—Anna Boncompagni []
Unlocking eco-friendly market success: the CAC approach to green marketing, green expertise, and green purchase behaviour
—Caroline Olufunke Esangbedo, Yu Chang, Md. Moynul Hasan []
Conditions of use and impacts of artificial intelligence in marketing practices: a mixed-method literature review
—Giacomo Zatini []