Intl J Adv
Introduction
International Journal of Advertising, 44(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial: six critical research needs on the use of artificial intelligence in advertising
—Charles R. Taylor [] []
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment
—Jean Pfiffelmann, Patrick De Pelsmacker, Chloé Guillot-Soulez & Sébastien Soulez [] []
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
—Osnat Roth-Cohen, Sigal Segev & Yu Liu [] []
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey
—Yeohong Yoon, Hyejeong Kim, Jeonghye Choi & Hyewon Cho [] []
How to measure and manage country reputation |
—N. Hitz, M. Schwaiger & J. Gabel [] []
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing |
—Ariadne Neureiter, Arina Grosul, Veronika Nemcova, Melanie Saumer & Jörg Matthes [] []
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising
—Sha Zhang, Aihui Ding & Mengchen Xu [] []
Perspectives
Generational cohort theory research: the good, the bad and the ugly
—Patrick De Pelsmacker [] []