Res Apps Mar
Introduction
Recherche et Applications en Marketing, 40(3)
POSTING TYPE: TOCs
Editorial
The revolution is here: Thinking through health technology capabilization
—Jennifer Takhar, Anna Schneider-Kamp, Vitor Lima and Russell Belk []
Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces
—Julien Cloarec, Lars Meyer-Waarden, Katharina Timmler, Sarah Thiele, Matthias Weiss and Madeleine Wiese []
Reflections on the social imaginary and technologies of the body
—Søren Askegaard, Hounaida El-Jurdi and Nacima Ourahmoune []
Redefining an appropriate proximity between patients and health professionals in the context of teleconsultation: An analysis through the feeling of care
—Amélie Loriot, Fabrice Larceneux and Valérie Guillard []
Bioethics and inclusion: The role of regulatory changes in the affect-based legitimation of stigmatized consumers
—Laetitia Mimoun []