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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Identity Multiplicity Signaling Fosters Interpersonal Trust
—Yiqi Yu, Zhengyu Shen, Yunlu Yin, Yi Su []

The Double‐Edged Sword of Inclusive Language: Consumer Responses to “Latinx” in Advertising
—Anabella Donnadieu Borquez, Andrew W. Perkins []

Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits
—Myungjin C. Smale, Tausif Utchhash []

The Effect of Private Self‐Consciousness on Consumer Preference For Organic Food
—Barbara Seegebarth, Stefanie Sohn []

‘Less Is More’ for Health: How Minimalism Reshapes Food Consumption Patterns and Preferences
—Eda Sayin, Sumit Malik [Google Scholar]

How Do Romantic Experiences Increase Consumer Preference for Experiential Over Material Purchases?
—Junyan Zhang, Yan Yang, Shan Jin, Fengjie Jing []

Unequal Spaces, Unequal Minds: How Spatial Inequality Drives Excessive Educational Consumption
—Yuxuan Liu []

Unveiling the Charisma of Artificial Intelligence: How Voice Assistants Captivate Users and Emotionally Influence User Experience
—Bibaswan Basu, Sanjit K. Roy, Chrysostomos Apostolidis []

Empathy, Ethics and Efficacy: The 3Es of Implementing Artificial Intelligence for Consumer Encounters
—Kyoko Fukukawa, Rohit H. Trivedi []

Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence
—Yongyue Bie, Jinli Tang, Miao Miao, Weilu Sun, Yushi Jiang []

How Technology Use in Care Contexts Shapes Inferences ���������t Vulnerable Consumers’ Level of Dependency
—Anika Schumacher, Malak El Halabi [Google Scholar]

When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?
—Shruti Koley, Caleb Warren, Suresh Ramanathan []

Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure
—Brandon J. Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti []

Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications
—Raffaele Filieri, George Christodoulides, Juan Louis Nicolau []

Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility
—Yi Liu, Xuehua Wang, Yan Chen []