J Mar
Introduction
Journal of Marketing, 89(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
Stephanie M. Tully, Chiara Longoni and Gil Appel
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
—Barbara Duffek, Andreas B. Eisingerich, Omar Merlo and Guan Lee []
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock
—Nandini Ramani []
Sales Pipeline Technology: Automated Lead Nurturing
—Johannes Habel, Nathaniel N. Hartmann, Phillip Wiseman, Michael J. Ahearne and Shashank Vaid []
Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
—Shan Huang and Song Lin []
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles
—Ye Hu []
The Effect of Company Size on Aggregate Word-of-Mouth Valence
—Jan Klostermann, Anne Mareike Flaswinkel, Chris Hydock and Reinhold Decker []
Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency
—Laurel Anderson, Catharina von Koskull, Martin Mende and Johanna Gummerus []