J Macromar
Introduction
Journal of Macromarketing, 45(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
An Experimental Investigation of Second-Hand Clothing Consumption
—Richard P. Bagozzi, Sheau-Fen (Crystal) Yap, Halimin Herjanto and Drew Franklin []
Consume Less, Live Well: Examining the Dimensions and Moderators of the Relationship Between Voluntary Simplicity and Wellbeing
—Leah Watkins, Robert Aitken and Loic Pengtao Li []
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers
—Sakhhi Chhabra and Vaishali Kaushal []
Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities
—Carmen Valor, Lorena Ronda and Carmen Abril []
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World
—Clifford Shultz, Andres Barrios, Ihor Blystiv, Marcus Hemais, Frederic Jallat, Sofiya Opatska, Petteri Repo and João Felipe R. Sauerbronn []
Pedagogy
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes1
—Raymond Benton, Jr []
How do National Parks Operate During Wildfires Elsewhere?
—Bilgehan Bozkurt []
Book Reviews
Book Review: The Things We Love How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia
—Hrithvik Bhardwaj and Abhishek Yadav
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty
—Terrence H. Witkowski