Vision and Perception in Consumer Technology
Introduction
Special issue of the Journal of the Association for Consumer Research; Deadline 1 Oct 2026
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals
Posted by: James Ellis
Vision and Perception in Consumer Technology
Issue Editors: S. Adam Brasel and Ralf van der Lans
The basic structure of the mammalian eye has remained largely unchanged for millions of years. But our understanding of the visual process, as well as the rate of change in the visual consumer environment, has rapidly evolved in the last few decades. Interactive digital media presents a visual landscape that is undergoing constant change, and consumer perception and understanding must adapt. Just as the term ‘the attention economy’ highlights the primacy of vision in digital environments, the nature of visual content itself is undergoing rapid change as screen-dominant modern life changes the consumer visual environment. At the same time, the methodologies and technologies researchers can use to explore vision and perception are changing and evolving to match. This issue of JACR invites explorations of how consumers view and perceive the digital world around them, how technological advances in methodology can improve research on consumer vision and perception, and how visual technology might better serve a broader consumer community.
For a list of submission ideas and editor bios, please see the call for papers:
Editorial Timeline
- Presubmission Info Sessions: February and April 2026
- Submission portal opens: August 1, 2026
- First submission deadline: October 1, 2026
- Final decisions: August 28, 2027
- Publication: January 2028