Influencer Marketing
Introduction
Tianyuan Feng seeks unpublished work on influencer sponsorship disclosure
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog
Posted by: Tianyuan Feng
We are looking for experimental and survey-based unpublished studies and/or working papers examining the impact of influencer marketing sponsorship disclosure on consumer response.
I would greatly appreciate you could share your empirical findings (e.g., correlations, regression coefficients) with me on tianyuan.feng@griffithuni.edu.au. Should you have any questions, please do not hesitate to contact me.