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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage – Revisiting the Resource-based View.

How can hotels create sustainable competitive advantages? A resource-based view
—Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, S. M. Riad Shams & Darko B. Vukovic [] []

Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
—Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri & Justin Zhang [] []

Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view
—Ashutosh Kolte, Giuseppe Festa, Kazi Sohag & Matteo Rossi [] []

Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach
—Rubina Chakma, Sanjay Dhir, Viput Ongsakul, Georgia Sakka & Zafar U. Ahmed [] []

Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy |
—Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi & Vahid Jafari-Sadeghi [] []

Resource-based view and sustainable advantage: a framework for SMEs
—Sam El Nemar, Hani El-Chaarani, Ibtihaj Dandachi & Sylvaine Castellano [] []

Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period
—Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Alkis Thrassou [] []

The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
—Luca Matteo Zagni & Gabriele Baima [] []