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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
—Zeeshan Majeed Nadroo, Jamid Ul Islam, Mohammad Asif Naqshbandi []

Language and Gender Differences in Financial Literacy: The Role of Feminized, Masculinized, and Neutral Question Phrasing
—Andrzej Cwynar, Piotr Bialowolski, Robert Porzak, Dorota Weziak-Bialowolska []

Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction
—Liying Zhou, Limin Niu, Cheng Lu Wang, Banggang Wu, Xiaoyu Deng []

Enhancing the Well‐Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research Agenda
—Ceyssens Caro, Verhulst Nanouk, Willems Kim []

Explaining the Intention to Consume 3D‐Printed Food via the Food Technology Acceptance Model and Trust Dynamics
—Carolin Kamrath, Joana Wensing, Hans De Steur, Stefanie Bröring []

Engagement With Brand Posts on International Women’s Day: An Empirical Analysis of Differences in Gender and Authenticity
—Rafael Bravo, José M. Pina [Google Scholar]

Demand‐Side Perspective on the Informal Economy: A Review and Research Agenda
—Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar []

Consumer Shopping Intentions in Metaverse Food E‐Commerce: A Hybrid ISM‐DEMATEL Approach
—M. K. P. Naik, Anand Jaiswal, Pushpa Negi []

Mapping Consumer Stickiness: A SPAR‐4‐SLR Protocol Compliant Review and Future Directions
—Samiksha Vyas, Jitendra Rathore, Sachin Kumar, Vinod Kumar []

Emoji Are Not All Created Equal: The Effects of Emoji Variations on Brand Attitudes, Product Quality Expectations and Trial Intentions
—Qi Deng, Lindsay McShane []

The Nexus of Spending and Saving Decisions: A Systematic Literature Review and Bibliometric Analysis
—Wentao Huang, Mohd Hafizuddin Syah Bangaan Abdullah, Mohd Hasimi Yaacob []

Gender Differences in Responses to Informational and Transformational Advertising Appeals
—Wael Nuweihed, Olivier Trendel []

The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand’s Owned Social Media User Engagement on Sales
—Tao Yin, Andy Wei Hao, Tianshu Chu, Xiaorong Fu [Google Scholar]

The Impact of Power States and Belonging on Masstige Luxury Consumption
—Shayan Shaikh, Michaela Gummerum []

Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
—Heena Alwani, Ramulu Bhukya []

Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers
—Karina Sokolova, Saeedeh Rezaee Vessal, Charles Perez []

The Grateful Consumer: The Importance of Gratitude in Decision‐Making
—Tingting (Christina) Zhang, Blair Kidwell, Logan Pant []

Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
—Chin-Ching Yin, Ky-Minh Do []

Money in Couples: A Systematic Literature Review on Intrahousehold Financial Management
—Manpreet Kaur, Manjit Singh []

Setting the Sustainability Agenda: The Impact of Luxury Brands’ SDG‐Related Tweets on Consumer Engagement
—Rodrigo Perez-Vega, Irene Garnelo-Gomez, Katherine Baxter, Wendy Histon, Ilaria Mazzoli, Miguel A. Sanchez-Razo [Google Scholar]

Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework
—Morteza Akbari, Iman Nikijo, Bahman Khodapanah, Pantea Foroudi, Hamid Padash []

Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework
—Rıdvan Kocaman, Betül Benli, Hilal Kır Paksoy []