Australasian Mar J
Introduction
Australasian Marketing Journal, 33(3)
POSTING TYPE: TOCs
Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective
—Karen Sutherland, Rory Mulcahy, Jacqueline Burgess, Meredith Lawley and David Fox []
Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach
—Hauke A. Wetzel, Maik Hammerschmidt and Isabell Lenz []
Making Marketing Discipline More Scientific–Contesting Christian Grönroos’s “Toward a Marketing Renaissanceâ€
—Kristian Möller []
Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles
—Yuanyuan (Gina) Cui, Patrick van Esch, Eric Harvey, Brad Eskridge, Stefan Sleep and Xinnouvat Phichit []
The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention
—Oanh Dinh Yen Nguyen, Hoa Thi Ngo, Quoc Anh Le and Trang Thi-Thuy Duong []
Going Viral: Sharing of Misinformation by Social Media Influencers
—Rory Mulcahy, Renee Barnes, Retha de Villiers Scheepers, Samantha Kay and Eleanor List []
Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping
—Gediminas Lipnickas, Carolin Plewa, Jodie Conduit and Dean Wilkie []
What Is Quantitative Research? An Overview and Guidelines
—Weng Marc Lim []