WMC 2026
Introduction
AMS World Marketing Congress, Vilnius, 7-10 Jul 2026; Deadline 1 Nov
POSTING TYPE: Calls: Conferences
Posted by: Shuang Wu
We are delighted to announce the Call for Papers for the 2026 Academy of Marketing Science (AMS) World Marketing Congress, which will be held in Vilnius, Lithuania, from July 7 to 10, 2026.
The conference theme is Exploring the Future of Marketing Innovations and Navigating the New Frontiers and Challenges of AI Innovation and Human Experience. We invite researchers and scholars to submit original work that advances the field of marketing and addresses contemporary challenges affecting businesses and society. This event seeks to promote dialogue between academia and industry to cultivate a discipline that is both methodologically robust and relevant to practice. Further information, including detailed submission guidelines and key dates, is available on the AMS website. We look forward to your valuable contributions and to welcoming you to Vilnius for a memorable event!
Submission deadline: November 1, 2025
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