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J Mar Comm

Introduction

Journal of Marketing Communications, 31(5)

POSTING TYPE: TOCs


Diversity in Corporate and Marketing Communications.

Editorial

Introduction to the special issue: ‘Diversity in corporate and marketing communications’
Sabine A. Einwiller & Ingrid Wahl [] []

Research Articles

Making DEI communication work inside and out: A study of experiences and challenges among Italian companies
Silvia Ravazzani, Alessandra Mazzei, Chiara Fisichella & Alfonsa Butera [] []

Corporate perspectives on diversity: Engagement, communication motives, and the Diversity-Washing Dilemma |
Johannes Beckert & Thomas Koch [] []

Addressing backlash? Corporate DEI communication and user complaints on social media |
Sabine A. Einwiller, Daniel Wolfgruber & Anna Katharina Leitner [] []

Culturally diverse storytelling for inclusive emergency communication: Insights from CALD communities |
Jenny Zhengye Hou, Greg Hearn & Kim Osman [] []