J Adv
Introduction
Journal of Advertising, 54(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Original Research Articles
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising
—Brittney C. Bauer & Clark D. Johnson [] []
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective
—Minjeong Kim, Yuhosua Ryoo & Eunjin (Anna) Kim [] []
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences
—Yuli Zhang, Hyokjin Kwak, Marina Puzakova & Charles R. Taylor [] []
Reliability of EEG Metrics for Assessing Video Advertisements |
—R. M. van Diepen, M. A. S. Boksem & A. Smidts [] []
Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts
—Jung Min Jang & Eun Young Park [] []
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
—Lu (Monroe) Meng, Qi Wu, Yijie Wang & Shen Duan [] []
Literature Review Corner
How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation
—Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim & David Gligor [] []
Research Note
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes |
—Moritz Ingendahl, Leon Brückner & Tobias Vogel [] []