Mar ZFP
Introduction
Marketing ZFP, 47(2)
POSTING TYPE: TOCs
Einfühlung: Overview of Theory Components and Test in Advertising Settings
—Nadine Brauckmann and Heribert Gierl [] []
On the Use of Alternative-Specific Designs in Choice-Based Conjoint Analysis
—Anastasia Mirow, Peter Kurz, and Winfried J. Steiner [] []
The Effect of Information on Money-Back Guarantees on Brand Attribute Perceptions and Choices in Competitive Markets
—Amir Heiman, Lutz Hildebrandt, and Udo Wagner [] []