Mar Sci
Introduction
Marketing Science, 44(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Generative AI and Personalized Video Advertisements
—Anuj Kapoor and Madhav Kumar []
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
—Yu Song and Puneet Manchanda []
Buying from a Competitor: A Model of Knowledge Spillover and Innovation
—Dominique Olié Lauga, Matthew Selove, and Mohammad Zia []
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy
—Ludovic Stourm and Valeria Stourm []
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
—Mohammad Zia and Dmitri Kuksov []
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
—Taotao Ye and Venkatesh (Venky) Shankar []
Learning Product Characteristics and Consumer Preferences from Search Data
—Luis Armona, Greg Lewis, and Georgios Zervas []
Corruption and Stooges in Procurement
—Matthias Kräkel []
The Impact of Voluntary Labeling
—Anita Rao and Raluca Ursu []
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
—Nan Li, Avery Haviv, and Mitchell J. Lovett []
The Promotional Effects of Live Streams by Twitch Influencers
—Yufeng Huang and Ilya Morozov []
Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption
—Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen, and Michael D. Smith []
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning
—Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, and Oliver Hinz []