J Promo Man
Introduction
Journal of Promotion Management, 31(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
For Whom Does CSA Matter? A Transnational Study Profiling Citizen CSA Expectations in Australia, Belgium, China, and the U.S.
—Bingbing Zhang, Anli Xiao, Luke Capizzo, Yu Chen & Fritz Cropp [] []
Going Green: How Businesses Use Social Media to Share Their Green Initiatives
—Muhammad Sarwar & Sandra Maria Correia Loureiro [] []
Can Artificial Intelligence-Generated Sponsored Vlogs Trigger Online Shopping? Exploring the Impact on Consumer Purchase Intentions
—Qianwen Liu, Zhongxing Lian & Lokhman Hakim Osman [] []
Fake It Till You Make It: Crazy Rich Asian Influencers in Luxury Brand Promotion
—Jhanghiz Syahrivar, Chairy Chairy, Dedi Rianto Rahadi, Mukhamad Najib & Tamás Gyulavári [] []
Unveiling the Impact of AI-Driven Personalization on Customer Loyalty in Online Shopping: The Moderating Effects of Privacy Concerns
—Jegan Jayapal [] []
The Effect of Television-Viewing Motivation and Individual Traits on Zapping Behavior
—Mingqi Ye, Wirawan Dony Dahana, Chris Baumann & Sotaro Katsumata [] []