Driving Impactful Marketing Strategy with Analytical Modelling
Introduction
Special issue of Marketing Intelligence & Planning; Deadline 15 Aug 2025
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Journals
Posted by: Yang Ding
Call for papers
Driving Impactful Marketing Strategy with Analytical Modelling
Closes: 15 Aug 2025
Journal:
Guest editor(s):, , ,
Introduction
This special issue focuses on applying mathematical modelling to inform, improve, and enhance strategic marketing decisions for organizations, firms, customers, and stakeholders. Areas of interest include competition, products, product planning, pricing, surplus and welfare, submarkets, market entry and exit, marketing intelligence, information generation and dissemination, technology and market strategies, platform strategies, network, contagion and herd effects, social media, culture, and regulation, among others. While the focus is on analytical modelling, such analysis may employ innovative numerical methods, semi-analytic methods, and empirical methods as complementary tools. In this special issue, we seek to highlight the growing importance of analytical approaches in understanding complex market dynamics, especially with the integration of artificial intelligence (AI), machine learning, and digital analytics in marketing. This special issue underscores MIPs commitment to advancing knowledge that is not only rigorous but also guides real-world marketing strategy formulation.
Analytical modelling is a critical toolkit for marketing researchers seeking to capture, abstract, and analyse fundamental market dynamics, processes, and outcomes. These approaches aim to create generalizable insights within the modelling environment. When applied to strategic marketing, research utilizing analytical modelling techniques can uncover patterns and relationships that inform strategic decisions such as new product introduction strategies, pricing strategies, economic and social outcomes, and marketing optimization mix, among others. Submitted manuscripts should strive to balance methodological rigor with managerial relevance, offering insights that empower strategic marketing managers to make better decisions.
While much research in MIP and other marketing journals is empirical, relying on statistical and econometric methods, data and case studies, analytical modelling often yields insightful and persistent findings. Models, as mathematical abstractions of real-world processes, allow for analysis that is inherently general by its very nature. These models can range from simple abstractions to complex mathematical formulations, exemplified by Newtons Laws of classical physics, or typical marketing models of inverse price and demand relationships. Economic models include demand, pricing, quality, consumer surplus, or firm surplus, and may contain various constructions of cost parameters. Other approaches may employ game theory, stochastic or probabilistic models, and various optimization approaches.
List of Topic Areas
- Success of firms in new markets, geographies, and competitive environments
- Implications of new technologies such as Machine Learning and AI
- Competitive market strategies for firm welfare
- Competitive market strategies for customer or consumer welfare
- Firm, customer, and social welfare optimisation strategies
Submissions Information
Submissions are made using ScholarOne Manuscripts. Registration and access are available here:
Author guidelines must be strictly followed. Please see here:
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to Please select the issue you are submitting to.
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.
Key Deadlines
Opening date for manuscript submissions: 10 May 2025
Closing date for manuscript submission: 15 August 2025
Email Addresses:
Dr. Pavan Rao Chennamaneni, University of Wisconsin-Whitewater, USA, chennamp@uww.edu
Dr. Joseph Vithayathil, Southern Illinois University Edwardsville, USA, jvithay@siue.edu
Dr. Raj Echambadi, Illinois Institute of Technology, USA, president@iit.edu
Dr. Babu John-Mariadoss, Texas Tech University, USA, bjohnmar@ttu.edu
Link: