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POSTING TYPE: Calls: Conferences

Posted by: Zhenning Xu

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Greetings! The Association of Collegiate Marketing Educators (ACME), in conjunction with the Federation of Business Disciplines (FBD), invites faculty, students, and business practitioners to submit your work for presentation at the 2026 ACME Conference to be held in the beautiful city of Dallas, Texas!

This year, ACME is transitioning from EasyChair to Microsoft CMT, a free conference submission system. Some of you may already be familiar with Microsoft CMT

(). We appreciate your patience as we go through this transition.

As with any change, there may be a few bumps along the way. We kindly ask for your understanding as we navigate the learning curve and work through any hiccups that may arise. Thank you!

If you already have a Microsoft CMT account, you can use it as-is for ACME or for any other conferences that use Microsoft CMT. If you’re new to Microsoft CMT, registration only takes a few minutes.

Once again, the entire ACME Board is excited to see everyone in Dallas, Texas next spring (March 18–21, 2026), and we hope you will submit your work through CMT using the following link:

ACME is an established academic marketing conference with a collegial atmosphere for professional development, networking, and collaboration. Join us for sharing quality research, engaging teaching ideas, and good fellowship.

Our conference location is a popular tourist destination, offering attractions for every member of the family. Dallas, Texas, is a vibrant and dynamic city known for its rich history, diverse culture, and booming economy. As one of the largest metropolitan areas in the U.S., it serves as a major hub for business, technology, and finance. The city boasts iconic landmarks like the Reunion Tower, Dealey Plaza, and the Dallas Arts District, one of the largest arts districts in the country. Sports enthusiasts can cheer for teams like the Dallas Cowboys, Mavericks, and Stars, while food lovers can indulge in world-famous Texas barbecue and Tex-Mex cuisine. With thriving music and nightlife scene, Dallas offers entertainment for all tastes. Its blend of southern hospitality and modern innovation makes it a top destination for visitors and residents alike.

ACME submissions may have an academic, practitioner, or pedagogical focus. Student paper submissions (doctoral, masters, or undergraduate) are especially encouraged. We invite full competitive papers; extended abstracts; poster submissions; and proposals for special sessions, panel discussions, and workshops. Submissions will be accepted via Microsoft CMT

(),

starting in June 2025. Authors are also invited to include their work, in full paper or extended abstract form, in the ACME Proceedings.

The deadline for submissions is September 15, 2025. Full papers received by or on this date will be considered for the ACME Best Paper in Track and FBD Distinguished Paper Awards. ACME also offers the following awards each year:

ACME Teaching Innovation Competition and Award
Lou E. Pelton Emerging Scholar Award
ACME Trailblazer Award
FBD Outstanding Educator Award

Announcements about award criteria and application procedures are available on

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If you have any questions about submitting your abstracts or papers, the awards, or the competition, please contact the 2026 ACME Officers through the following page:

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We encourage you to present your research and join us in advancing the frontiers of knowledge in marketing. Please visit our website at for more details about the 2026 ACME Marketing Conference.

Looking forward to seeing you in March 2026 in Dallas, Texas.

Best,

Lili Gai, 2026 ACME President
“Jimmy” Zhenning Xu, 2026 ACME Program Chair
Obaze, Yolanda, 2026 ACME Vice Program Chair
Adam Mills, 2026 ACME Secretary