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POSTING TYPE: Journal News

Posted by: Laura Muñoz

We are pleased to announce that the Marketing Management Journal (MMJ) is now accepting conceptual contributions. The journal recently underwent a restructuring and has a new Senior Editorial Board, including colleagues such as Brian Rutherford (USA), Gail Zank (USA), Zach Anesbury (Australia), and June Cotte (Canada), among others.

At MMJ, we believe conceptual contributions serve as catalysts for academic discussion, guiding researchers toward innovative methods and unexplored areas within marketing. Conceptual contributions must be based on one of these two categories, not exceeding 8,500 words, and meet their corresponding criteria:

a) Conceptual Papers with Theoretical Foundations and Propositions
Conceptual papers in marketing management journals serve as vital intellectual foundations, integrating previous research while outlining new paths for future investigation. Typically, these papers feature well-organized propositions that challenge prevailing assumptions and relationships or refine existing theoretical frameworks. By reviewing past studies from at least the last decade and utilizing over 40 citations, they establish a robust base for the progression of marketing knowledge. The aim extends beyond merely recapping past results; it involves critically evaluating the literature, identifying theoretical gaps, and proposing pathways for future research.

b) Conceptual Papers Providing Expert Analysis and Future Insights
Often, these papers present fresh viewpoints, synthesizing insights from multiple disciplines to strengthen theoretical robustness and relevance. They address topics likely to interest a general marketing audience, presenting thought-provoking analyses and interdisciplinary insights. Authors are expected to survey a substantial range of literature (over 40 articles and books), cover at least ten years of scholarship, and provide evidence of critical thinking and reflection (i.e., do not simply group and summarize the literature). These papers must substantially articulate clear implications and future research trajectories.

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