MR SIG Lehmann Award
Introduction
Maximilian Beichert and Min Kim have won the 2025 Don Lehmann Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: P.K. Kannan
蹤獲扦夥厙 Marketing Research SIG
Maximilian Beicherts and Min Kims Dissertation-based Articles Win 2025 Don Lehmann Award
A three-member committee of renowned marketing scholars has selected Maximilian Beicherts and Min Kims dissertation-based articles as co-winners of the 2025 Don Lehmann Award.泭 The committee also selected a runner-up for the award. The details follow.
Maximilian Beichert is Assistant Professor, Assistant Professor at Bocconi University, Milan, Italy and Min Kim is Assistant Professor at National University of Singapore, Singapore.
Co-Winners: (in alphabetical order of the dissertation authors)
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz (2024), “Revenue Generation Through Influencer Marketing,” Journal of Marketing, 88(4), 40-63.
Min Kim and Jie Zhang (2023), Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments, Journal of Marketing Research, 60(4), 665-686.泭
Joy Lus dissertation-based article was selected as the runner-up. Joy Lu is Assistant Professor of Marketing at Tepper School of Business, Carnegie Mellon University, Pittsburgh. The citation of her article is as follows:
Joy Lu, Eric T. Bradlow, and J. W. Hutchinson (2024), More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior, Journal of Marketing, 88(5), 63-88.
The Lehmann Award, established in 1997 in honor of Prof. Donald R. Lehmann, Professor of Marketing at Columbia University recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. This annual award is nominated by any member of the academic community and selected by the Marketing Research SIG Awards Committee. This years committee received twelve excellent nominations, resulting in a competitive pool.
The co-winners and runner-up will be recognized at the MR SIG reception and award ceremony during the Summer 蹤獲扦夥厙 Conference at Chicago. MR SIG welcomes you to the reception, which will be held on August 23rd Saturday at 5:30 pm.
P. K. Kannan
On behalf of the 蹤獲扦夥厙 MR-SIG
Previos 蹤獲扦夥厙-MRSIG Don Lehmann Award Winners
2024 Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
2023 (Joint Winners) Ishita Chakraborty, Minkyung Kim, and K. Sudhir AND Zijun (June) Shi, Xiao Liu , and Kannan Srinivasan
2022 (Joint Winners) Tianzin Zou and Baojun Jiang AND Xian Gu and PK Kannan
2021 (Joint Winners) Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales AND 泭 泭 泭 泭 泭 Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 (Joint Winners) Christian Hughes, Vanitha Swaminathan, and Gillian Brooks AND Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 (Joint Winners) Courtney Paulson, Lan Luo, Gareth M. James AND Amalesh Sharma, Alok R. Saboo, V. Kumar
2018 Daniel McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND泭Anindita Chakravarty, Rajdeep Grewal
2016 (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND泭Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 Anita Luo, V. Kumar
2013 (Joint Winners) Sanjay Puligadda, Bill Ross, Rajdeep Grewal AND泭Oliver Rutz, Randy Bucklin
2012 Andrew Stephen, Oliver Toubia
2011 Michael Trusov, Anand Bodapati, Randy Bucklin
2010 Andrew Petersen, V. Kumar
2009 Lan Luo, P.K. Kannan, Brian Ratchford
2008 Joseph Pancras, K. Sudhir
2007 Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 Rajkumar Venkatesan, V. Kumar
2004 Peter Verhoef
2003 Kay Lemon, Tiffany White, Russ Winer
2002 Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 (Joint Winners) Werner Reinartz, V. Kumar AND Sanjeev Varki, Bruce Cooil, Roland Rust
2000 Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi
1999 K. Sivakumar, S.P. Raj
1998 Adam Finn, Ujwal Kayande
1997 V. Seenu Srinivasan, Chan Su Park