J Mar Res
Introduction
Journal of Marketing Research, 62(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates
—Mike Palazzolo, Zoey Hu, Kusum Ailawadi and Adithya Pattabhiramaiah []
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
—Jiaqian Wang and Chuang Wei []
Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
—Fan Yang, Yi Qian and Hui Xie []
Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities
—Guanzhong Du, Kobe Millet, Aylin Aydinli and Jennifer J. Argo []
To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice
—Girish Mallapragada, Raghu Bommaraju, Alok Kumar and Kiran Pedada []
That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
—Brianna Escoe, Nathanael S. Martin and Anthony Salerno [Google Scholar]
Identifying Competitors in Geographical Markets Using the CSIS Method
—Xian Gu and P.K. Kannan []
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets
—Maarten A.S. Boksem, Rosanne M. van Diepen, Esther Eijlers, Wouter Boekel and Ale Smidts []
Smart Contracts in Supply Chains
—Liang Guo []
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige
—Michael Lowe, Wooyong Jo, Morgan K. Ward and Kathleen D. Vohs []