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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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How Star Power Drives Video Game Success
—André Marchand and Nicolas R. Weber []

The Impact of Physicians’ Short Video Posts on Consumers’ Virtual Visits
—Yuhua Liu and Xia Wang []

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders
—Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer and Wayne D. Hoyer []

Privacy Paradox: The Roles of Online Shopping Habits and Regulatory Foci in Bridging the Intention–Behavior Gap
—Meysam Moayery and Sigitas Urbonavičius []

Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions
—Murong Miao, Chuanyi Tang, Lin Guo and Kiran Karande []

The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty
—Sama Ashouri, Mohammadali Koorank Beheshti and Mahesh Gopinath []