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J Fin Services Mar

Introduction

Journal of Financial Services Marketing, 30(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Impact of digital financial literacy on financial well-being: moderating role of gender and religiosity
Umer Mushtaq Lone, Suhail Ahmad Bhat, Peerzada Shams Ul Irfan, Mushtaq Ahmad Darzi []

The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market
Sadrac Jean Pierre, Claudel Mombeuil []

From service attributes to e-banking value development influencing e-banking user feedback: a moderating effect of technological competency
Neeranat Kaewprasert Rakangthong, Long Kim, Jintanee Ru-Zhue, Somjai Nupueng, Gulmira Issayeva []

Effects of financial consumer protection on brand love and brand advocacy
Matthew Yau Choi Chow, Shirie Pui Shan Ho []

Why stay loyal? Exploring the role of consumption values, satisfaction, and alternative attractiveness in buy now pay later services
Vijay Amrit Raj, Alok Kumar Rai []

Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generations
Ricardo Correia, Tássila Lima, Raquel Meneses []

Patterns of trust in financial services: critical factors and gender differences
Maryam Sholevar, Reinhard Bachmann []