Asia Mar J
Introduction
Asia Marketing Journal, 27(2)
POSTING TYPE: TOCs
Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources
—Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim []
Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms
—Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang []
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
—Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song []
How Implicit Theories Can Enhance or Reduce Charitable Behavior
—Yoni Yoon and Jongwon Park []
K means clustering analysis for Chinese tourists’ segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region
—Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang [Google Scholar]
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
—Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti []