蹤獲扦夥厙 Global Marketing SIG
Introduction
Nice, France, 27-29 May 2026; Deadline 30 Nov
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Calls: Conferences
Posted by: Goksel Yalcinkaya
2026 蹤獲扦夥厙 GLOBAL CONFERENCE
IAE Nice
Graduate School of Management
NICE, FRANCE | May 2729, 2026
Redefining Global Marketing through Innovation, Sustainability, and Societal Value
Submission Deadline: November 30, 2025
Come experience the French Riviera with fellow marketing scholars and professionals from around the world. This years conference is a fantastic opportunity to present your latest research, connect with colleagues, and gain insights from leaders in sustainable marketing and strategy. You will enjoy interactive sessions, a doctoral consortium, and engaging panel discussions on key topics.
Were proud to continue our tradition of outstanding conferences, following memorable gatherings in Sydney, Australia (2025), Verona, Italy (2024), Santiago, Chile (2023), Crete, Greece (2022), Taormina, Italy (2021), Buenos Aires, Argentina (2019), Santorini, Greece (2018), and Havana, Cuba (2017).
Conference Chairs
Magnus Hultman, Peter Magnusson, Goksel Yalcinkaya
Conference Local Chairs
Catherine Aussilhou, Mantiaba Coulibaly, Mohamed Didi-Alaoui, Katharina Zeugner
Doctoral Consortium Chairs
Fabian Bartsch, Annie Cui, Timo Mandler, Katharina Zeugner
The 蹤獲扦夥厙 Global Conference aims to create a forum where attendees can listen, reflect, and creatively engage in the ongoing evolution of the global marketing field. This years theme, Redefining Global Marketing through Innovation, Sustainability, and Societal Value is designed to inspire global marketing researchers to investigate how companies can effectively navigate sustainability challenges and leverage cross-cultural strategies for success in diverse markets.
Key Dates:
- Submission System Opens: September 1, 2025
- Submission Deadline: November 30, 2025
- Acceptance Notification: December 31, 2025
- Registration Opens: January 15, 2026
- Early Bird Deadline: March 1, 2026