J Prod Brand Man
Introduction
Journal of Product & Brand Management, 34(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Understanding blockchains influence on brand management: the blockchain branding model
—Chiara Bartoli, Enrico Bonetti, Federica Ceccotti, Alberto Mattiacci []
Investigating the impact of conspicuous value on luxury rental purchase intention
—Gunjan Malhotra, Gunjan Dandotiya []
Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning
—Yanfei Tang, Liangyan Wang, Eugene Chan []
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love
—Sara Boccalini, Michela Patrizi, Maria Vernuccio, Alberto Pastore []
Maintaining brand authenticity after an acquisition: the role of acquirers reputation and operational independence
—Daeun Chloe Shin, Byoungho Ellie Jin []
Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation
—Xueying Zhang, Ziyuan Zhou []
What doesnt kill you makes you stronger: on the determinants of trademark survivability over the long term
—Javier Bas, Patricio S獺iz, Jos矇 L. Zof穩o []
AI-disclosure and brand modernity: the role of AI=novelty lay belief
—Qing Xia, Xianan He, Siyu Gong []
Frozen influence: how perceptions of in-store marketing relate to consumer purchase intention
—Gunjan Malhotra []
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure
—Juan Shan, Hao Xu []
Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers niche product preferences
—Yifan Huo, Defeng Yang, Yu Sun []