J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 37(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Consumers’ Motives for Engaging with Company Social Media Accounts: Comparing Western and Chinese Users |
—Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt [] []
Culture and Sustainability in the Luxury Market: An Analysis of Adaptive Practices in Global Contexts
—Luzia Arantes & Sandra Barbosa Costa [] []
Exploring Perceived Value of Retail App Attributes (RAA) and Retail App Experience (RAE) Effects on Retail App Loyalty (RAL)
—Renee B. Kim & Nieun Song [] []
Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions
—Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Fábio Matos Ribeiro & Tatiana Alshevskaya [] []
Influencers’ Follower Numbers, Consumers’ Cultural Value Orientation, and Purchase Intention: Evidence from Japan, the United Kingdom, and Singapore |
—Mai Kikumori, Yudai Maruyama & Ryuta Ishii [] []
Analyzing Key Opinion Leaders’ Live Commerce Strategies in a Cross-Cultural Environment: Insights from Japan–China e-Commerce
—Yatong Xiao & Motoi Ihara [] []
Book Reviews
Maladaptive Consumer Behavior: Theory, Research, and Intervention. Edited by Ingrid M. Martin and David W. Stewart, Cham, Switzerland: Palgrave MacMillan, 2024, 350 pp. $128.00 (hardcover), ISBN 978 3 031 60198 9
—Abhijit Roy