ÂÜÀòÉç¹ÙÍø

POSTING TYPE: Revisits

Posted by: Riley Fickett

---

2025 ÂÜÀòÉç¹ÙÍø Summer Academic Conference – Last Chance to Register at the Early Bird Rate!

August 22-24, 2025 | Chicago, IL

The deadline to register at the Early Bird rate for the 2025 ÂÜÀòÉç¹ÙÍø Summer Academic Conference is a few days away! Be sure to register by July 16, 2025 for the best possible price at !

Co Chairs: Colleen Harmeling, Tonya Bradford, Adithya B Pattabhiramaiah

Theme: Data Revolution: Empowering Humanity

Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own.

Register at:

Program Available at: