Multicultural Marketing
Introduction
Innovations and the Road Ahead, an SCP Boutique Conference, Louisville, 31 Jul-1 Aug 2025; Hotel deadline 9 Jul
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits
Posted by: Maria Rodas
Please consider attending the Society for Consumer Psychology Boutique Conference on Multicultural Marketing that will take place on July 31 August 1, 2025. In addition to a dozen academic presentations on multicultural marketing, the conference will also feature:
An academic panel featuring Carlos J. Torelli, Sharon Shavitt, and C. Y. Chiu, who will be introducing the Journal of Association for Consumer Research special issue they are coediting on Cultural Influences on Decision Making and Marketing.
A demonstration of a new software tool developed through an academic-industry partnership that can be used to identify multicultural markets.
For additional information on the conference and for conference/hotel registration, please visit
.
NOTE: The deadline for reserving hotel rooms at the SCP Boutique Conference rate of $149.00 USD per night is July 9, 2025.
We hope to see you at the conference please reach out to us with any questions, etc. Thanks!
Maria A. Rodas (University of Illinois at Urbana-Champaign) mrodas@illinois.edu
Aaron J. Barnes (University of Louisville) aaron.barnes@louisville.edu
Michael Barone (University of Louisville) michael.barone@louisville.edu