Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 43(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model
—Matthew Noble, Denni Arli, Rajesh Rajaguru []
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs
—Cong Zhao []
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence
—Muhammad Farrukh Abid, Amjad Shamim, Park Thaichon, Sara Quach, Junaid Siddique, Maheen Iqbal Awan []
The role of social community in influencing purchase intention in live-streaming E-commerce: a social learning theory perspective
—Yuan Yin, Bingfeng Bai, Sihua Xu []
Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers
—Sin-Er Chong, Xin-Jean Lim, Siew Imm Ng, Norazlyn Kamal Basha []
Are social media marketing activities reaping benefits for brands? The moderating role of education
—Shaji Mathai, Sushant Kumar, Naman Sreen, Saket Jeswani []
Gifting a warm-glow effect: how identity influences charitable gifting
—Garima Ranga, Kapil Khandeparkar, Manoj Motiani, Purvendu Sharma []
Investigating consumer challenges against dark patterns using grey influence analysis (GINA)
—Vibhav Singh, Niraj Kumar Vishvakarma, Vinod Kumar []