J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 19(5)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
The impact of review sentiment complexity on perceived helpfulness: an information overload perspective
—Mingli Zhang, Zihan Wei, Yafei Liu []
Unveiling the dynamics that shape online impulse buying behavior
—Aastha Kathuria, Apurva Bakshi []
Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives
—Zhucheng Shao []
The influence of repeated two-syllable communication strategy on AI customer service interaction
—Wenting Feng, Shuyun Xue, Tao Wang []
Is the interplay among O2O platform businesses always equal? Evidence of attribute weight changes in the hospitality sector
—Tianhao Wen, Hong-Youl Ha []
Examining CSR communication on social media during a victim crisis: a machine learning based text analytics approach
—Jing Yang, Kelly Basile, Xiaowei Zhao []
Deep learning application for marketing engagement – its thematic evolution
—Billy T.W. Yu, Stella T.X. Liu []
A praise of whom matters: how company size and brand gender shape consumer evaluations of the praiser
—Xingang Wang, Wu Huang, Maiju Guo, Zhitong Liu []