J Mar Ed
Introduction
Journal of Marketing Education, 47(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Special Issue: Artificial Intelligence and the Future of Marketing Education
Editor’s Corner
Artificial Intelligence and the Future of Marketing Education
—Bodo B. Schlegelmilch and Adam J. Mills []
A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice
—Shahper Richter, Marilyn Giroux, Inna Piven, Herbert Sima and Patrick Dodd []
Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms
—Stefanie Beninger, Alex Reppel, Julie Stanton and Forrest Watson []
Can AI Level the Playing Field? How AI-Assisted Assessment Impacts Gender Bias in Student Evaluations of Marketing Instructors
—Michelle Cowan, Gavin Fox and Keri Larson []
Generative AI in Higher Education Assessments: Examining Risk and Tech-Savviness on Student’s Adoption
—Yusuf Oc, Chahna Gonsalves and La Toya Quamina []
Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation
—Pamela P. Rogers, Charlotte Allen and Antoine Busby []
Re-Imagining Marketing Education for Career Readiness in the GenAI Era
—Michael Mehmet, Mary Papakosmas, Elias Kyriazis and Mona Nikidehaghani []