J Con Mar
Introduction
Journal of Consumer Marketing, 42(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
‘Less than’ vs. ‘not more than’: framing the upper limit of a service cost estimate using a negation versus an affirmation influences perceived service cost
—Sudipta Mukherjee [Google Scholar]
What motivates people to share social promotional advertising: a cost-benefit perspective
—Jie Wang, Xuejiao Lin, Yan Wang []
Why does connection time matter? Examining intention to follow shopping advice and the moderating role of time on Instagram
—Aline Cristina Da Silva, Natalia Rubio, Mercedes Rozano []
How usefulness and humor in negative online reviews affect review platform usage
—Iman Raoofpanah, Chris Groening, Robert Jewell []
Visual contrast to reduce crowding and increase shopping intentions in product displays
—Zhihao Yu, Mark Bender, Timothy B. Heath []
Nudging green product adoption: leveraging context effects to ease trade-offs in online green buying
—Megha Bharti, Vivek Suneja []
Influencer endorsement of sustainable consumption: the role of vertical individualism
—Yoshiko DeMotta, Li Qin []
Virtual influencers’ anthropomorphism, consumer engagement and/or well-being
—Mojtaba (Moji) Barari, Mitchell Ross, Hamed Azad Moghddam []
Trying but failing: the role of time and money in enhancing self-determination, increasing goal persistence, and reducing unhappiness
—Subimal Chatterjee, Debjit Gupta, Chien-Wei (Wilson) Lin, Jinfeng (Jenny) Jiao []
Speak to couriers: different message receivers on parcel affect repurchase intention
—Ziniu Jin, Xiaobo Tao []