Intl J Adv
Introduction
International Journal of Advertising, 44(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Online advertising and marketing of service businesses in today’s AI-powered era.
Editorial
From the guest editor: online advertising and marketing of service businesses in today’s AI-powered era
—Shu-Chuan Chu [] []
Special Section Articles
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions
—Shu-Chuan Chu, Mark Yi-Cheon Yim & Juan Mundel [] []
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses
—Jhih-Syuan (Elaine) Lin [] []
Examining the impact of joint brand advertising on perceived destination brand authenticity |
—Ali Selcuk Can, Yuksel Ekinci & Giovanni Pino [] []
Multi-service usage patterns of online shoppers: integrated log and survey data
—SoLa Yoon & Sejung Marina Choi [] []
Research Articles
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model
—Eunjoo Choi & Matthew A. Lapierre [] []
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance
—Hanyoung Kim, Hye Jin Yoon, Jeong Yeob Han, Ja Kyung Seo & Youngjee Ko [] []
From anxiety to action: the role of eco-anxiety and eco-advertisement in promoting pollution escape tourism
—Nitika Sharma & Maria Palazzo [] []